LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids.
If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.
Although other sites have their purpose in the business world and many people utilize multiple social networking sites, LinkedIn is still the number-one place to market your business. Here are ways to use LinkedIn and get results:
#1: Use LinkedIn Groups & Receive Tons of New Leads Daily
How would you feel if you had a sales funnel that brought in roughly 50 to 100 fresh, highly targeted leads every day? You’d feel pretty confident about putting food on the table next week, right?
Well, creating a LinkedIn group gives you the ability to generate an amazing number of leads from high-end decision makers.
Make sure you create a group that fills a need for the audience you’re targeting in your business field. This will ensure that every person who joins the group is a qualified lead.
#2: Ask Questions & Build Your Credibility
I’ve asked a number of questions using LinkedIn Answers because it’s a great way to get the answers you need from some of the top experts in the world.
#3: Create Powerful Events
Hosting an event is a great way to build your business (see events under the ‘More…’ news in the LinkedIn navigation bar). LinkedIn has an events platform that allows you to target thousands of professionals for free.
Due to the viral nature of LinkedIn, once someone RSVPs to your event, it shows up on the home profile of everyone that person is connected to, spreading the message for you.
Creating an event on LinkedIn is simple. Answer a few questions and start promoting your event. Send an invitation to the people who would be interested in the event based on region or niche. You will notice a wealth of opportunities from hosting your own event.
#4: Run an Advanced Search in Your Target Market
It’s so easy to generate leads from LinkedIn. The advanced search function helps you get in touch with the exact people you’re going after.
Simply click on “advanced” on the top right side of your home page next to the search box. This will take you to a clean page where you can input anything you need to find the exact lead you are seeking. You can search by industry, keywords, company and title, to mention a few.
#5: Send Personal Messages
Once you find leads, you want to send them personalized messages. The best way to drop any walls—and give yourself the best chance of making a sale—is to connect with someone on as many personal levels as possible. Look at their profile, find out which companies they’ve worked for in the past, which school they attended, what groups they’re in, listed hobbies and who your mutual connections are. Then, write a personal message.
Personal messages seal the deal and give you a greater chance of future opportunities.
Now Go Grow Your Business With LinkedIn!
If you follow these tips, you’ll begin to understand why LinkedIn is the best social networking site for building your business. There are number of ways to attract leads, connect with powerful decision makers and market your business. LinkedIn’s niche-specific filters and search features can help you reach the right people in your field.
Make a point of staying active on LinkedIn. Continue to update your profile and add new contacts. The more you put into it, the more the entire network will work for you.
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